Jennifer Spielman
Brand Manager Viacom (Mtv, Vh1, Comedy Central, Spike) & the Boppy Company @Brandgenuity
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WORK HISTORY
Brand Manager Viacom (Mtv, Vh1, Comedy Central, Spike) & the Boppy Company @Brandgenuity
Brandgenuity LLC is a leading independent brand licensing agency based in New York with offices in London. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include Stonyfield Organic, Viacom Network, Arm & Hammer, Hawaiian Tropic, Banana Boat, Playtex, Pepperidge Farm’s Goldfish, The Boppy Company, Winnebago Industries, Gas Monkey Garage, and MGM Studios, among others. As the Brand Manager, I work with licensees to develop product lines, gain client approvals, coordinate retail development plans and develop cross-promotions and cross-marketing activities with the brand and with licensees. Responsibilities include managing the product approval processes, coaching licensees in the development of on-brand product and marketing elements, leading regular licensee meetings to monitor commercialization of products, developing and circulating action items after key licensee meetings, and more.
EDUCATION
Washington University in St. Louis
Bachelor of Science (BS)
Danish Institute for Study Abroad
Semester Abroad
SKILLS
ABOUT JENNIFER SPIELMAN
Brand Manager at Brandgenuity
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