Jennifer Sierra-Grobbelaar

WORK HISTORY

SKILLS

ABOUT JENNIFER SIERRA-GROBBELAAR

Jennifer Sierra-Grobbelaar has a theatrical administration career that spans 25+ years. She is the Director of Marketing at Broward Center for the Performing Arts, a premiere live event venue located in Downtown Fort Lauderdale, Florida. Ranking among the top ten most-visited theaters in the world, the Center presents more than 700 performances each year to more than patrons featuring Broadway musicals, operas, ballets, concerts, plays, multi-cultural performances, lectures, workshops and educational events, offering one of the largest arts-in-education programs in the United States, serving more than students annually.From 20••••18, she served as the Marketing and Media Relations Director for Cirque Dreams / Cirque Productions, a globally recognized entertainment brand that has performed in theatres, casinos, theme parks, resorts, cruise lines, and on Broadway with titles that include Cirque Dreams Jungle Fantasy, Cirque Dreams Holidaze, Cirque Dreams Unwrapped, Cirque Dreams & Dinner and numerous distinctive productions. Prior to joining Cirque Dreams, she spent over a decade at Broadway Across America where her roles included National Subscription Ticketing Manager, Parker Playhouse Venue Operations Manager, Florida Theatrical Association Education Liaison and Public Relations & Marketing Operations Director for events throughout the state of Florida. She was an Associate Producer of Cirque Dreams Broadway commemorating the Broward Center for the Performing Arts 20th Anniversary in 2011 and Associate Producer for WE, the culminating event of Broward 100\'s Duende Centennial Celebration directed by Neil Goldberg. With her writing partner Matt May, Jenn is the Co-Creator & Co-Producer of Diego & Drew Say I Do which saw its\' world premiere at Broward Center for the Performing Arts in 2016 and a return in 2020. The show garnered praise from audiences and critics alike. Matt & Jenn were recipients of the Silver Palm Award for writing and producing this Outstanding Interactive Theatrical Experience.She received a Remy Award in 2016 from the Theater League of South Florida for Service to the Arts and in 2018 the Charlie Cinnamon Award for her significant contributions and dedicated service to the Carbonell Awards.Specialties: Marketing & Media Buying, PR/Media Relations, Social Media, Special Event Planning & Management, Spokesperson, Company Management, Settlement Accounting, Forecasting & Projections, Customer Service, HTML Coding, Video, Audio & Photo Editing, Ticketmaster