Jennifer Rudin
Sr Data Strategist @Amplitude
Signup · Get unlimited contacts
WORK HISTORY
Sr Data Strategist @Amplitude
New York, NY, US
Own and monitor the bi-directional data integrations from Amplitude to Intercom - Build and enable Growth Marketing on advanced cohorts and event streaming webhooks for campaign targeting - Partner with engineering to identify gaps in Amplitude instrumentation, proposes fixes, and QA- Increase data visibility and literacy across the org by removing data silos in our Martech stack and building educational analytic assets - Champion of Amplitude analytics, data, and audiences products, and influencer of the product roadmap- Conduct exploratory free to paid conversion analyses to support PLG monetization
EDUCATION
American University
Bachelor of Business Administration (BBA), Information Systems Technology
SKILLS
ABOUT JENNIFER RUDIN
Data dictates your digital journey. And how you navigate that experience, along with identifying traits that curate your persona, depicts which targeting stream you fall into for e-nurture, in-app onboarding, a/b tests, UX experiments, ads, and countless other customer journey plays. The intent of leveraging your data for a more personalized experience is to both a) support, anticipate and cater to your needs as a digital product consumer, and b) lure you in to increase your active and intentional engagement with the product, gain your trust in the product, build your expertise in the product community as a power user, and mold you into a product advocate. Your data fascinates me in any given product, across any given device, no matter how impulsive or thoughtful your actions taken represent. Despite your anonymity, your actions can often speak louder than your reviews. I am invested in continuing to drive product and account-level decisions with the underlying data that we collect on our customers, and this begins with normalizing data education.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.