Jennifer Melton
Head of Performance Marketing @Bevy Commerce
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WORK HISTORY
Head of Performance Marketing @Bevy Commerce
Toronto, CA
Establish and lead a high-performing marketing team across diverse digital marketing strategies• Manage digital marketing performance for e-commerce and SMB clients to drive growth and efficiency• Develop and implement processes for quality assurance, training, execution, reporting, and alignment with industry best practices• Oversee the execution of multi-channel campaigns, including SEO, paid search, paid social, programmatic, and email marketing
EDUCATION
Humber College
Advertising, Copywriting
University of Alberta
Bachelor of Arts (B.A.), Political Science and Government
SKILLS
ABOUT JENNIFER MELTON
13 years in digital marketing, growth strategy, media planning, and execution• 8 years in senior leadership roles, scaling and mentoring high-performance teams• 6 years working alongside D2C e-commerce advertising• Proven track record of budget planning and media buying, managing over $100M in annual billings with a focus on ROI• Extensive experience across Automotive, Travel, Hospitality, BCB, E-Commerce, Luxury, Pharmaceutical, Finance, Education, CPG, SMB, and B2C industries• Effective at cross-functional collaboration with creative, communications, social, planning, and strategy teams• Proficient in Ad Platforms including Google Ads, Microsoft Ads, LinkedIn, Meta, TikTok, Amazon, and Pinterest• Proficient in analytics and MarTech tools including GA4, Adobe Analytics, Looker Studio, Salesforce, HubSpot, and Marketo
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