Jennifer Matison
Vice President Marketing @Texas Beef Council
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WORK HISTORY
Vice President Marketing @Texas Beef Council
Austin, TX, US
I lead a high-performing marketing team that drives impactful campaigns, aligning our efforts with national and state initiatives to maximize results for the beef industry. My role on the Executive Team allows me to collaborate on organizational strategy, overseeing marketing budgets, staff, and programs, as well as aspects of our human resource initiatives to ensure we achieve our business objectives.
EDUCATION
Texas State University
Sociology, Mass Communications
ABOUT JENNIFER MATISON
As the Vice President of Marketing at Texas Beef Council, I am passionate about driving innovative campaigns that showcase beef\'s quality, safety, and value. I lead a talented team that collaborates with diverse stakeholders—from consumers and producers to healthcare and supply chain professionals—to promote beef\'s positive impact. Over the years, I have led successful initiatives to amplify the Beef Loving Texans brand and inspire, educate, and motivate diverse audiences to engage with beef.Outside of work, I\'m energized by spending time with family and friends and leading a Christian-centered women\'s group, reinforcing my commitment to fostering strong relationships and cultivating a culture of passion, trust, and empowerment.
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