Jennifer Larocque

Director Marketing and Communications @Activar Hôtels Inc

Ottawa, ON, CA

Lead strategic planning and execution of marketing and communications initiatives for Activar Hôtels and its five hotels- Develop and manage the brands of Activar Hôtels and its individual hotels (5)- Develop and produce effective marketing and communications tools, including a central CRM, individual websites, and print materials and optimize their use in all hotels- Lead social media strategy for head office and all hotel regional teams (4)- Manage media and public relations within the industry and individual local markets (5)- Oversee budget management of marketing activities and co-manage individual hotel budgets - Management and execution of corporate events as well as regional sponsorship and partnership negotiations- Liaise with local general managers and international brand team - Manage and oversee agency relationships and work

University of Ottawa

Bachelor of Commerce, Marketing and International Business