Jennifer L.
Marketing Manager @Diageo
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WORK HISTORY
Marketing Manager @Diageo
Chicago, IL, US
Lead end-to-end marketing strategy and execution for the Guinness Open Gate Brewery, developing monthly programming, events, and partnerships that drive foot traffic, brand engagement, and on-site sales.•Manage and direct external creative and PR agencies, overseeing social media, press outreach, photoshoots, and graphic design to ensure cohesive storytelling and alignment with Guinness brand standards.•Collaborate cross-functionally with onsite operations and the Guinness brand team to translate business objectives into high-impact guest experiences, promotional campaigns, and revenue-driving initiatives.
EDUCATION
General Assembly
User Experience Design
University of Delaware
Bachelor of Science - BS, Food and Agribusiness Marketing and Management
ABOUT JENNIFER L.
Brand Manager and Graphic/UI Designer passionate about the food and beverage industry. Skilled in building and elevating hospitality brands through strategic marketing, design, and digital experiences. Experienced in creating and managing brand identities, overseeing logos, menus, signage, websites, and campaigns. Adept at combining creativity and strategy to deliver unique, community-driven brand experiences that inspire loyalty and drive growth.
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