Jennifer Kaczor
Senior Director of Marketing @Acelab Material Hub
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WORK HISTORY
Senior Director of Marketing @Acelab Material Hub
Delray Beach, FL, US
Developed a comprehensive marketing strategy that supported the company’s overall goals of driving brand awareness, increasing customer acquisition, improving retention, and growing revenue. • Led cross-functional growth strategy with marketing, sales, partner success, AEC, product, and executive teams.• Created, executed, and owned performance of integrated digital marketing campaigns across email, webinars, events, paid media, website, ABM, and trade shows.• Ensured acquisition and lead generation by implementing cold email outreach, developing automated nurture campaigns, creating LinkedIn Paid Ads, managing third-party BDRs, overseeing a complex webinar program, and promoting company events. • Creating informative and valuable content to attract prospects and engage them throughout their lifecycle marketing. Proficient in utilizing AI to increase efficiency while maintaining quality and brand voice.
EDUCATION
Purdue University
BA
SKILLS
ABOUT JENNIFER KACZOR
Versatile B2B/B2C SaaS marketer with 15+ years of experience leading integrated, revenue-driven marketing initiatives. Brings a rare blend of high-level strategy and hands-on execution across lifecycle, demand generation, ABM, and sales enablement. Proven at delivering high-impact campaigns on time and under budget while increasing brand visibility, engagement, pipeline, and revenue. Designs personalized, automated campaigns that drive engagement, increase retention and create winbacks. Highly data-driven, using performance insights to test and optimize lead flow to accelerate growth. Adept at streamlining processes, reducing costs, and building scalable best practices. Experienced in managing cross-functional sales and marketing teams, including Account Managers, BDRs, call centers, consultants, and freelancers.5xs Hubspot Certified in Content Marketing, Email Marketing, Inbound Marketing, SEO, and Social Media.Digital Marketing | Integrated Marketing | Lifecycle Marketing | Marketing Strategy | Demand Generation | Growth Marketing | Retention Marketing | Email Marketing | Automation | Segmentation | Geographic Targeting | Content Marketing | Nurture Campaigns | Editing | Reporting & Analytics | SMS / Text | Social Media | Web | Direct Mail | Print | Collaboration | Brand Strategy | SEO | Paid Ads | Forecasting | Insights and Trends | Winback Marketing | Promotional Marketing | ABM marketing – (Account Based Marketing)| Sales Enablement | Go-To-Market | Pipeline Generation | Revenue Growth | AI | Claude | ChatGPTIndustry experience: SaaS, AEC (Architecture, Engineering, and Construction), Financial, Education, Staffing & RecruitingAttract - Engage - DelightAlways
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