Jennifer Gjetaj
Marketing Manager @WAI Global
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WORK HISTORY
Marketing Manager @WAI Global
EDUCATION
Oakland University
Bachelor's degree, PSYCHOLOGY
Schoolcraft College
Skills Certificate, Computer Graphics Technology
ABOUT JENNIFER GJETAJ
I’m a results-driven marketing professional with over 9 years of experience in automotive and 7 years of marketing, specializing in trade show strategy, product launches, and brand development. I’ve successfully planned and executed major industry events including AAPEX, where I’ve managed end-to-end logistics, vendor coordination, and on-site execution—driving increased booth traffic, strengthening customer engagement, and supporting lead generation initiatives.Throughout my career, I’ve led new product introductions from concept to launch, aligning cross-functional teams to bring high-quality solutions to market. This includes developing brand strategy, creating product positioning, and leading the design of logos, visual identity, and supporting collateral to ensure a strong, cohesive market presence.My experience spans key automotive categories including brake pads and rotating electrical components such as starters and alternators, giving me a deep understanding of both product and customer needs across the aftermarket.I’m passionate about building and elevating brands that stand for quality, reliability, and performance—whether through strategic campaigns, trade media, or in-person experiences.
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