Jennifer Andrews
Director of Communications & Events @Care Ring
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WORK HISTORY
Director of Communications & Events @Care Ring
Charlotte, NC, US
Designs and executes an effective multi-channel marketing and communications strategy to increase awareness across all stakeholders of the organization’s mission, services offered, its impact on the community and to support revenue generation.* Develops, tracks, & reports regularly on KPIs to Board and Executive Director and recommends strategy shifts as needed to better meet goals.* Establishes effective data collection and analysis system to measure and evaluate KPIs outlined by the Strategic Plan, optimize marketing and fundraising strategies, and identify opportunities.* Advises on best strategies for maximizing outcomes for Care Ring-lead events and presence at key community events.* Ensures effective management and utilization of outside partners/vendors involved in email marketing, media relations, publication design and reproduction, website development, photography, and video production.* Provides brand management of all external facing communications, ensuring accuracy, quality control, consistency in messaging, and brand integrity to ensure design and content adheres to brand standards and agency\'s mission and values.* Designs and implements the production of marketing and communication materials including annual reports, e-newsletters, brochures, program flyers, website content, social media content, press releases, videos, advertisements, and collateral materials for events.* Manages planning, logistics, and execution for Care Ring-lead events and coordinates our presence at 3rd party events.* Manages and grows Care Ring\'s \"Corporate Champions\" sponsorship/partnership program. Recruits and manages relationships with corporations and small businesses who provide yearly philanthropic support at levels ranging from to Collaborates with corporate representatives to ensure benefits are offered and delivered that align with company\'s marketing, sales, and community impact goals.
EDUCATION
Clemson University
B.A., Psychology
Clemson University
M.Ed., Community Agency Counseling
ABOUT JENNIFER ANDREWS
Extensive experience working in the non-profit sectors of healthcare, animal welfare, and social services. Skilled in fundraising; building and maintaining individual and corporate relationships; storytelling to demonstrate value; volunteer management; social media and email marketing content creation and management; and event planning and management. Connecting people and companies to how they can make a positive difference in the lives of others gives me life!
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