Jennifer Fuentes
Marketing Specialist @Westlake Pipe & Fittings
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WORK HISTORY
Marketing Specialist @Westlake Pipe & Fittings
I support brand growth and visibility through a mix of content creation, digital strategy, and audience engagement. My work bridges technical insight and creative execution to ensure our messaging resonates across platforms and audiences.Key responsibilities include:• Developing and executing engaging, informative marketing content tailored to our target audience• Creating thought leadership materials such as press releases, case studies, trade advertising, and articles in collaboration with technical teams• Conducting social listening to monitor brand sentiment, industry trends, and competitor activity across digital channels• Enhancing our YouTube presence by optimizing content for search, maintaining a consistent visual identity, and increasing engagement, views, and subscriber countI’m driven by storytelling that connects, data that informs, and strategies that deliver measurable impact.
EDUCATION
University of Houston-Downtown
Master of Business Administration - MBA, Business Administration and Management, General
University of Houston
Bachelor of Arts (B.A.), Public Relations
SKILLS
ABOUT JENNIFER FUENTES
Creative and results-driven marketing professional with over 10 years of experience in brand storytelling, content creation, and campaign execution across the spirits, CPG, and industrial sectors. I specialize in crafting compelling content that connects with audiences, builds brand equity, and drives measurable engagement.Currently at Westlake Pipe & Fittings, I focus on developing strategic marketing content that supports product visibility, enhances customer education, and aligns with broader business goals. My background includes leading experiential campaigns for iconic brands like Red Bull and Fireball Whisky, as well as managing integrated marketing initiatives at Sazerac and Dräger.I thrive in fast-paced, collaborative environments where creativity, strategy, and execution come together. Known for my adaptability, attention to detail, and passion for storytelling, I bring a unique blend of creative insight and business acumen to every project.Let’s connect—I’m always open to new ideas, creative partnerships, and conversations about where marketing and content are headed next.
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