Jennelle Soar

Retail Marketing & Shopper Lead - Nz @Hill's Pet Nutrition

Auckland, NZ

Company Overview:PREMIUM PET FOOD BACKED BY SCIENCE - From their days as puppies and kittens to their years as senior dogs and cats, our biology-based nutrition stays a step ahead for differences you can see, feel and trust. The company\'s mission is to help enrich and lengthen the special relationships between people and their pets by making nutrition a cornerstone of veterinary medicine as all animals should be loved and cared for during their lifetimes.Key Responsibilities- Develops local ATL media & digital plans, website localisation & POS- Leads & executes category strategy across the 7p’s- Leads all GTM initiatives & new product launches- Manages NPD forecasts, volume & profit alongside sales team- Owns revenue growth management initiatives- Manages the A&P budget & influences local P&L- Leads local pricing strategy, product portfolio & recommendations- Manages the Food, Love & Shelter program with charity partners- Provides team leadership & influences multifunctional teams- Inputs into local research initiatives - BRMO & shopper studies- Manages external agencies- Supports customer sales team on JBP’s & promotional campaigns

NZIE (New Zealand Institute of Education)

Diploma in Digital Marketing

Westlake Girls High School

Secondary

Sacred Heart Girls College

Secondary

Massey University

Bachelor of Business Studies