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Anne Rutherford-Bleile
Director Media @Hill's Pet Nutrition
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WORK HISTORY
Director Media @Hill's Pet Nutrition
KS, US
Media Buying: Lead Colgate-Palmolive’s Pet Food Category US multi-millions in media buying of with a core focus on linear TV, addressable, CTV, digital, display, programmatic, audio, print, search, social & CRM. • Communications Planning: partnered with agency on communications planning for 10 different pet food variants that were grounded in key consumer insights that led to the development of core strategies that shaped tactical media plans & KPI’s.• Optimizations & Performance: lead ongoing performance optimizations that drive stronger results through a number of sources including ROI’s, Clean Room & media performance metrics.
EDUCATION
University of Toronto
BA
ABOUT ANNE RUTHERFORD-BLEILE
A strategic, innovative & collaborative leader with a history of delivering outstanding…
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