Jenna Taffet
Digital Strategy and Performance Marketing Director @WongDoody
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WORK HISTORY
Digital Strategy and Performance Marketing Director @WongDoody
Berlin, DE
EDUCATION
Syracuse University
Study Abroad--Florence, Italy
University of Colorado Boulder
Bachelor of Science - BS, Advertising
SKILLS
ABOUT JENNA TAFFET
With 15+ years of experience in brand strategy, I bring diverse and global expertise in branding, campaign development, digital communications, market research, and change management across many sectors. Currently at WongDoody, I lead the Strategy and Performance Marketing teams for our digital marketing unit in EMEA. We bring creativity and technology together to achieve real relevance and growth for our clients.Client experience: OTTO, Porsche, PepsiCo, P&G, T-Mobile, Bayer, BASF, Alcon, Genentech, Brown-Forman, General Motors, Molson Coors, and Thanasi Foods (now part of Conagra Brands). Agency experience: TBWA\\Chiat\\Day, McGarryBowen (now DentsuMB), the Integer Group (now TracyLocke), Now What, Publicis, & Walsh, and WongDoody. Want to know more? I’m a curious connector. My super-skill is identifying rich insights that power brands in their go-to-market and touch-points with customers. I believe insights can come from anywhere and I\'m a sponge for all things culture and business. Outside of the 9-to-5, I like to mentor other strategists, read, cycle, travel, and explore nature with my dog, Bo. Specialties: Brand Strategy, Brand Positioning, Customer and Stakeholder Insights, Workshop Facilitation, Change Management, Organizational Culture, Team Building, Mentorship
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