Jenna Smith

Director of Product Management @Pathfactory

Moving into this area of the organization, I worked to prioritize the voice of the customer based on my experience. This led me to improve existing elements within our application through collaborating on quick win feedback tickets with Engineering as well as larger scale projects to support client partnerships with high ARR and strategic potential. Examples of this include significantly enhancing our virtual event solution to support on-demand, video library requirements, as well as introducing custom user role capabilities and more granular permissions to accommodate for growing governance needs. I played a large interdepartmental role between the go-to-market teams and R&D by working closely with Product Marketing to enable Marketing, Sales and Customer Experience when new releases were delivered. This included internal enablement demos as well as managing a Technical Writer and the release notes process. In 2022 my focus has shifted into product innovation, working closely with our EVP of Innovation and other Product team members to introduce high impact solutions into the market. I currently manage a Junior Product Manager who now oversees the work on our customer feedback tickets.