Jenna Spencer-Briggs

Marketing Manager @Radleys

Saffron Walden, GB

Develop and execute comprehensive marketing strategies to meet company objectives.• Collaborate with teams such as Sales and Product Management to ensure these objectives are met.• Manage Salesforce and Pardot (Account Engagement Marketing Cloud).• Manage and mentor the Marketing team, setting clear goals and providing guidance.• Manage and allocate the marketing budget effectively.• Manage the creation of marketing collateral; website, e-shots, e-commerce, social media, leaflets,technical brochures, instructions, advertisements, presentations, videos, photography etc.• Oversee the creation and implementation of marketing campaigns across various channels.• Oversee the creation and implementation of product launches.• Utilise market research (VOC) to identify target audiences and customer preferences.• Monitor and analyse the performance of marketing initiatives, to make informed decisions.• Nurture Distributor relationships: support and encourage their marketing activity.• Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies.• Optimise Radleys digital presence for maximum visibility and engagement.• Collaborate with agencies or freelancers for specialised marketing tasks, when necessary.• Prepare and present regular reports on marketing performance to SMT that address objectives.• Ensure compliance with relevant laws and regulations, including data privacy and advertising standards.• Co-ordinate exhibitions and company sales events.• Manage the website, and ecommerce site, plus all integrated tools.

The University of Sheffield

Doctor of Philosophy - PhD, Organic Chemistry

The University of Sheffield

MChem, Chemistry