Jenivieve Elly
Seo Marketing Specialist @Boom
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WORK HISTORY
Seo Marketing Specialist @Boom
I specialize in making websites easier to find and more valuable for the people using them. At Boom Learning, I lead our SEO efforts and oversee blog content creation and strategy—writing and optimizing posts, improving performance, and collaborating with the team to keep content engaging and visible.For our site migration, I helped revamp core site pages, build out strategic content, and create custom HubSpot modules. I also hold multiple HubSpot certifications that support my work across both marketing and operations.While I’m no longer the lead for the Premier Publisher Program, I was deeply involved in the initial approval and vetting process for Publishers.Separately, I continue to support Boom Training Academy (BTA), a powerful initiative that helps districts get more value out of our platform and teachers earn PD. I helped create and edit the BTA manual and support teachers offering PD to ensure successful implementation.
EDUCATION
University of South Florida
Bachelor, Science
University of South Florida
Bachelor of Science (B.S.), Education
SKILLS
ABOUT JENIVIEVE ELLY
I am a seasoned SEO and SEM digital marketing expert with over 17 years of experience, specializing in driving growth and innovation for B2B, B2C, SaaS, and eCommerce partners. As a Digital Marketing Strategist at The Lemon Ad Stand, I strategize digital marketing budgets, ensuring optimal return on investment and enhancing campaign efficiency. My role encompasses a broad range of digital marketing initiatives, including SEO/SEM, email marketing, social media, and display advertising.My experience includes developing and leading SEO strategies, which resulted in significant improvements in search rankings and online visibility. I utilize data-driven approaches to refine strategies and improve conversion rates. At Boom Learning, where I serve as an SEO Marketing Specialist, I spearheaded a strategic blog content plan, leading to a substantial increase in website traffic and brand visibility. I also maintain site health across the platform, ensuring optimal performance and user experience.I have a proven track record of harmonizing cross-functional teams to align marketing efforts with business objectives, ensuring optimized organizational synergy. I implement AI strategies into business, optimize AI chats, and teach small to mid-size businesses how to use AI to scale and improve workflow.I hold multiple certifications, including Certified Sales Leadership Professional (CSLP), a certificate in Learning and Development, and various Google certifications in Analytics, AdWords, and Shopify Product Fundamentals. I am passionate about creating substantial value for partners and delivering high-quality, relevant, and engaging content.Areas of Expertise:SEO Strategy and ExecutionSEM and Paid Social MediaConversion Rate Optimization (CRO)Data Analytics and ReportingSocial Media Strategy and ManagementMobile and Email MarketingVideo Production and EditingHTML and Web DevelopmentCMS and CRM SystemsPhotoshop and Graphic DesignGoogle AdWords and AdsenseContent StrategyOnline Reputation ManagementAI Strategy Implementation and OptimizationProfessional Certifications:Certified Sales Leadership Professional (CSLP)Certificate in Learning and DevelopmentGoogle AnalyticsGoogle AdWordsShopify Product FundamentalsFlorida girlMom of 3Peloton Fanatic #LookGoodFeelGood
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