Jeni Holdcroft-Young

Marketing Manager @ERS

London, GB

As a product marketing manager, I am responsible for promoting a positive brand image and increasing visibility to brokers and policy holders through multiple marketing channels, in order to enhance sales and product teams success. The products under the ‘Bespoke’ umbrella include Prestige and Enthusiast motors such as Supercars and Classic cars. Summary of responsibilities- Developing marketing strategy- ‘Fun’ campaign creation to ‘stand out’ in insurance industry whilst keeping audience in mind- BAU content creation across multitude of platforms to deliver a consistent and strong brand image- Attending weekly product team meetings to keep up to date with underwriting trends and marketing needs- Presenting monthly marketing updates to sales and product teams- Keeping an ear to the ground with latest industry and market trends - Working with production agencies to create fun, compelling content - out of the ‘insurance world norm’- Working alongside event manager to create/attend physical and virtual events for brokers to enhance brand visibility- Project lead on Brand Reputation. Working with multiple internal teams to improve online reputation- Consistent analysis across marketing platforms to understand success of campaigns

Canterbury Christ Church University

BSC (Hons) II.1