Jen Silva Boucher

Vice President, Marketing Director Strategy Corporate Giving Communications @Torrington Savings Bank

Torrington, CT, US

I was recruited to build the marketing department from the ground up. Built relationships and own Marketing, Communications, and Reputation Management strategies amplifying awareness in existing & new markets. Championed Bank’s first Brand Refresh, developed tracking benchmarks for data & reporting, and delivered transparency to marketing spend- 2023 New Leader in Banking honoree by the CT Bankers Association- Nominated and secured Best Women in Business distinctions for the CEO and CFO, Rep-Am Best Bank (4 years in a row), and first ever Best Places to Work distinction by the HBJ- Launch of Foundation program to include creative assets and PR-Relationship building with decision-makers across the organization, media relations, nonprofit agencies, and vendors-Directed a brand refresh project that increased brand awareness by 10% in new & existing markets-Devised KPI tracking capabilities & metrics to uncover the success of all business lines-Delivered a new website with enhanced user-centered capabilities.

University of Connecticut

Bachelor of Arts (BA), Psychology