Jennifer Ketchum
Director of Insurance @AAA Western and Central New York
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WORK HISTORY
Director of Insurance @AAA Western and Central New York
US
EDUCATION
St. Bonaventure University
Bachelor of Arts - BA, Psychology
St. Bonaventure University
Master of Business Administration (MBA)
ABOUT JENNIFER KETCHUM
Senior leader with 20+ years in insurance, demonstrating expertise in driving revenue growth, market share, and operational excellence for top insurance agencies and carriers. Recognized consistently for an authentic, accountability-driven leadership style and ability to inspire teams to reach their peak potential — as well as the ability to manage pivotal external relationships with carriers, strategic partners, and other key stakeholder groups. Extensive track record driving dramatic growth of both Personal and Commercial Lines revenue, directly managing key carrier relationships in addition to leading lead generation, branding, sales training, and other firm-wide activities aimed at enhancing brand awareness and deal closure.Areas of expertise include:• Executive Leadership / P&L Responsibility• Operations, Service & Sales Department Leadership• Strategic Planning, Vision & Goal-Setting• Insurance Agency / Carrier Relationship Management• Customer Acquisition / Marketing & Business Development• Branding & Community Relations• Team Hiring, Training, Mentoring & Leadership• Process Improvement & Optimization• Restructuring & Change ManagementEducational credentials include an MBA and BA in Psychology, along with Six Sigma Greenbelt Certification and multi-state Life/Health/Property/Casualty insurance licenses. Software proficiency includes extensive use of Salesforce, Epic, Webex, MS Teams, and MS Office.
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