Jen K.
Director of Marketing @Northwest Nazarene University
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WORK HISTORY
Director of Marketing @Northwest Nazarene University
I oversee the strategies and tactics that support marketing NNU to prospective students while leading team members, clients and processes toward that same end. I work with bothclients and team members to create multichannel campaigns that deliver unquestionable businessresults while working collaboratively with sales teams to define audiences, goals,barriers, and success. I lead a brilliant team of communications professionals who craft and execute complex communications strategies that create conversions and drive results. In addition, I:• Develop and execute strategic marketing plans • Monitor the effectiveness of all initiatives and modify tactics as needed• Evaluate and analyze competitive marketing strategies to inform future opportunities and approaches• Consistently meet with campus partners (sales and product leaders) to report on results,define future needs, and develop stronger relationships• Serve as a member of the MarCom Leadership Team• Continually evaluate and update related areas of nnu.edu• Consistently report and evaluate results and explore future opportunities and partnerships
EDUCATION
The King's University (TKU)
Master’s Degree, Marriage and Family Therapy/Counseling
G42 Leadership Academy: Mijas, Spain
Certificate of Studies, Global Non-Profit Management
The Wharton School
CEO Institute - Strategic Planning
University of Northern Iowa
Bachelors, Liberal Arts
ABOUT JEN K.
Experienced Strategic Marketer with a demonstrated history of working in the financial and health services industries. Skilled in omni-channel marketing, strategic planning, relationship building, team leadership, public relations, and content strategy/creation.
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