Jen Hanks

Director of Marketing Roofing Industry Strategic Growth Brand Leadership @Roof Revolution

Naples, FL, US

As the Director of Marketing at Roof Revolution, I lead the charge in building a strong, trustworthy brand in a competitive, service-driven industry. I develop and execute multi-channel marketing strategies designed to generate quality leads, build long-lasting relationships with those in our community, elevate brand visibility, and drive revenue growth.With a deep understanding of both the roofing and home services markets, I focus on what really moves the needle—authentic storytelling, data-driven campaigns, and a customer-first approach. From digital to strategic partnerships and community engagement, my work is all about delivering measurable results while maintaining a brand people know and trust.Key areas of focus:~ Lead generation ~ Branding and visual identity~ Community involvement~ Cross-department collaboration with sales and operations