Jelisa Chatman

Associate Public Relations Manager @Sazerac Company

Louisville, KY, US

Develop and lead U.S. PR campaigns for Sazerac\'s award-winning brands, including Buffalo Trace Distillery and Fireball, combining bold stunts, product launches, and targeted media outreach to consistently secure national press and drive brand buzz.Oversee external PR agency partners and cross-functional teams in launching seasonal sweepstakes campaigns—from ideation to completion—securing Tier-1 media placements.Develop and execute press campaigns for highly anticipated annual releases from Sazerac Company, including the Buffalo Trace Antique Collection, involving media list curation, press release distribution, and talking points for brand leadership.Craft strategic talking points and key messaging for celebrity partners endorsing brands, including Paul Masson Ice and White X Cognac, supporting strong on-message delivery and securing favorable coverage across Tier-1 outlets such as Source Magazine, Complex, Billboard, and Atlanta Journal-Constitution.Use media monitoring tools, including MuckRack and Meltwater, to curate highly segmented lists and personalize pitches, leading to editorial relationships and consistent coverage across industry, lifestyle, and regional outlets.Use media monitoring tools such as MuckRack and Meltwater to curate highly segmented lists and personalize pitches, leading to media relationships and consistent coverage across industry, lifestyle, and regional outlets.Coordinate and assist high-profile media events for strategic product launches by preparing briefing documents and talking points for leadership team as well as coordinating with venues and vendors, and managing on-site logistics and guest experience to ensure seamless execution.

Western Kentucky University

Bachelor of Arts (B.A.), Broadcasting

Webster University

Master of Business Administration - MBA, Business/Corporate Communications