Jeffrey Smith

Director of Marketing & Communications @Duncanville ISD

Duncanville, TX, US

Developed and executed the #MakeItYours! Campaign that combined district efforts to streamline the enrollment, recruitment, and retention initives saving district funds and uniting the districts marketing efforts under one umbrella. DuncanvilleISD.org/MakeItYours• Establishes annual marketing goals to promote school district programs and initiatives.• Develops and execute marketing plans, both short-term and long-term, to increase awareness and enhance the district’s brand and image.• Develops district-wide advertising, public relations campaigns, and collateral materials to market the district and specialty programs.• Collaborates with schools and departments to craft marketing strategies.• Develops cross-platform, data-driven communication strategies, and track success of strategies through data collection; track ROI and prepare annual marketing activity reports.• Conducts formal and informal surveys or public opinion polls, solicit feedback, and seeks innovative marketing concepts.• Works with my communications team to bring to light positive, impactful stories.• Proofread, revise and edit feature stories highlighting staff and student achievements, programs, events, and honors.• Works collaboratively with graphic designers and the webmaster to produce visual material.• Mentor and develop staff, and direct reports.• Supports school personnel in publicizing and promoting performances, exhibitions, displays, or special programs sponsored by the schools. • Provides event planning assistance for schools, departments and district special events.

Mineral Wells High School

High School Diploma

Tarleton State University

Master of Education - M.Ed, Administration

Tarleton State University

Bachelor of Science - BS, Kinesiology and Exercise Science