Jeffrey Greenspan

WORK HISTORY

EDUCATION

SKILLS

ABOUT JEFFREY GREENSPAN

I\'ve spent 20+ years in performance marketing and I still get excited when a restructured account starts moving the right direction. My specialty is Paid Search — Google Search and Performance Max specifically — but I\'ve lived across the full funnel: CRM, CRO, Paid Social, incrementality testing, and C-Suite reporting. I\'ve managed budgets from $75K to $950K/month, worked agency-side, client-side, and as a fractional consultant, and I\'ve built programs from scratch just as often as I\'ve inherited broken ones and fixed them. Some highlights: 25% CPA reduction at Ancient Nutrition after replacing a full agency45% CAC reduction in year one at Rustic Bakery building their search program from zero$100M+ portfolio at New Engen across 15 clients including Figma and Newell BrandsRan digital marketing for The Children\'s Place with a $400K/month Google budgetLed performance marketing at Orangetheory and helped hit an 850K member stretch goal I\'m based in Charlotte, NC and open to both full-time leadership roles and fractional/consulting engagements — particularly in DTC, health & wellness, and eCommerce. If paid search is a problem you\'re trying to solve, let\'s talk. Experience blurbs (short, one per role): Freelance / Right Side Up — Independent Performance Marketing Consultant Fractional search consultant embedded with DTC and health/wellness brands. Clients have included Ancient Nutrition, Figma, Virtue Labs, Rustic Bakery, and Aetna. Focus on Google Search, PMax, and CRM. Orangetheory Fitness — Senior Director of Performance Marketing Built the performance marketing function from scratch. Launched the company\'s first automated CRM journeys, first performance dashboard, and largest Q1 budget in company history. New Engen — Director of Performance Marketing, Head of East Coast Agency Services Led 20+ person team managing $100M+ in annual client spend. Company lead on paid search. Drove 250% revenue growth and 30% margin improvement while maintaining the highest client retention rate in the company through COVID. The Children\'s Place — Director of Digital Marketing Owned a $5M+ digital budget including $400K/month in Google Search. Drove 12% digital revenue growth, 40% engagement lift, and 200bps retention improvement through segmentation and automation. Neo @ Ogilvy & Mather — Group Director, Search Led $50M+ in annual search spend across retail, insurance, financial, and restaurant clients. Delivered 600% ROAS improvement and 225% CPA reduction through account restructuring.