Jeffrey J. Darville
Strategic Marketing Director @Ronin Consulting
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WORK HISTORY
Strategic Marketing Director @Ronin Consulting
Pittsburgh, PA, US
Pittsburgh based Business Consulting practice, developing new and existing markets, sales plans, consumer research. Use of data models and actionable business intelligence in strategic planning. Completed client analysis for insurance agencies, developed business process and web advertising, launched international services company, vertical segmentation and branding. Research of regional market for graphic design firm, targeting customers through direct advertising. Developed marketing and business plans. Start-up real estate sales and management company, agent training for seminars on real estate, and created marketing materials for real estate agencies.
EDUCATION
Grove City College
Bachelor of Science, Marketing Management
Liberty University
Graduate Certificate Marketing, Business Administration and Management, General
Geneva College
MSOL, Summa cum laude, Organizational Leadership
Gannon University
Doctor of Philosophy (Ph.D.), Organizational Leadership and Learning
SKILLS
ABOUT JEFFREY J. DARVILLE
Teaching leaders and leading education. As a Professor of Business, I provide instruction in the classroom and online courses for Marketing, Management, Leadership, Organizational Behavior, Change Management, Advertising, Integrated Marketing Communications, Sales, Marketing, Consumer Behavior, Ethics, HRM, Negotiation, and Team Dynamics. As part of the core business curriculum, my courses set the educational path for many students. I’ve taught at undergraduate, graduate, and doctoral levels. I have had responsibilities in higher education program development, fundraising, grant procurement, admissions, and communications. My business development experience starts with driving revenue goals and the navigation of complex sales. I act as a liaison between sales and marketing, assisting both departments to navigate economic and cultural differences. In B2B and B2C marketing, I have build brands and unique customer experiences. My extensive use of CRM (Customer Relationship Management), Act and Salesforce and various SaaS (Software as a Service), as well as ERP (Enterprise Resource Planning) tools provide strategic insight as a consultant and trainer. I improved end-user processes, using SAP and Peoplesoft and Geographic Information Systems (GIS). My curriculum development for software, conferences, and sales training intersects real estate and investment management. These have been celebrated by participants in a variety of engaging sessions. My coaching practice in business, marketing, and leadership provides professional development for many organizations. Specializations: Organizational Learning, Marketing Communications, Leadership and Change, Professional Development, Business Analysis, Team Building, Departmental Budgeting, Strategic Planning, Vision Casting, Recruiting, New Market Penetration, Marketing Collateral Development, Market Research, and Analysis, Organization Marketing/Sales Events, Marketing Information Management.
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