Jeff Paulson

Direct to Consumer Ecommerce Manager @Rust-Oleum Corporation

Vernon Hills, IL, US

Hired to newly created Direct-to-Consumer eCommerce Manager role to drive revenue growth strategy and oversee the optimization and expansion of DTC website(s) to enhance customer experience. Working closely with cross-functional teams including marketing, IT, and product development, I develop assortment strategies, coordinate promotional campaigns, and analyze customer behavior to drive improvements. Manage end-to-end fulfillment operations, collaborate on website changes, and conduct regular stakeholder meetings to align conversion optimization efforts with business objectives all with a focus on seamless web user experiences. Monitoring website performance metrics, implementing customer feedback mechanisms, and staying abreast of e-commerce trends, I ensure continuous enhancement of our online platform. Additionally, overseeing financial performance and manage P&L responsibilities for the business.

Buena Vista University

Business/Commerce, General

Volkschochschule Augsburger Land e.V. (BAMF)

B1 German Speaking Level, German Language and Literature

Morningside University

Bachelor's degree, Business, Management, Marketing, and Related Support Services

DePaul University

Master of Business Administration - MBA, Business Strategy/Decision Making