Jeff Byma
Vice President, Marketing @Hallcon Corporation
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WORK HISTORY
Vice President, Marketing @Hallcon Corporation
Chicago, IL, US
Leading the Marketing & Sales function for a large transportation company with employees. Hallcon is a trusted provider of advanced transportation solutions, specializing in Shuttles and Electric Vehicle (EV) infrastructure.Core Responsibilities and Accomplishments:> Marketing & Sales Strategy: Crafted and executed cohesive go-to-market strategies designed to generate demand, cultivate leads, and enhance revenue, while overseeing a multi-million-dollar annual marketing budget.> Team Leadership: Established and nurtured top-performing marketing and sales teams by carefully selecting talent, defining structured sales workflows, and fostering continual growth and accountability.> Revenue Forecasting & Board Reporting: Delivered precise business pipeline updates, revenue projections, and comprehensive performance insights to the board of directors, supporting strategic decision-making.> Brand Positioning and Strategy: Defined and implemented branding efforts to amplify Hallcon’s visibility and deepen customer engagement.> RFP and Proposal Leadership: Developed compelling RFP responses and proposals, managing all bottom-of-the-funnel activity to secure multi-million-dollar contracts.> Sales Process: Innovated streamlined sales approaches that have reduced inefficiencies and consistently improved conversion metrics.> Website Management: Oversaw the rebuilding of Hallcon’s website, ensuring improved usability, a clearer messaging platform, and robust visitor engagement.> CRM Integration: Successfully deployed HubSpot CRM.> Trade Show and Event Strategy: Managed trade show campaigns, sponsorships, and field marketing tactics with a focus on capturing leads and and developing opportunities.> Account-Based Marketing (ABM) and Sales Enablement: Created focused ABM initiatives and provided sales teams with tools to motivate prospects through the pipeline.
EDUCATION
Eastern Michigan University
Master of Science (MS), Integrated Marketing Communications
Calvin University
Bachelor of Arts (B.A.), Rhetoric
SKILLS
ABOUT JEFF BYMA
A results-driven, revenue-focused B2B Marketing leader with more than two decades of experience in Marketing Strategy, Demand Generation, Brand Building, and Sales Enablement. I balance strategic vision, hands-on technical expertise, and an unwavering passion for driving growth to get things done and deliver results. Throughout my career, I’ve managed a wide spectrum of growth-focused disciplines, including- Marketing Strategy Development- Demand Generation & Lead Nurturing- Branding & Creative Strategy- Content Marketing & SEO- Account-Based Marketing & Sales Enablement- Website Management & Marketing Technology Development- Public Relations & Event Marketing- Marketing Automation & CRM Administration- Sales Team Development & Management
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