Jeff Barker
Vice President Product Marketing @SecurityScorecard
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WORK HISTORY
Vice President Product Marketing @SecurityScorecard
EDUCATION
San Diego State University
Bachelor of Science, Business
SKILLS
ABOUT JEFF BARKER
More than 25 years of experience in creating and developing markets, leading and scaling teams, driving marketing product strategy and revenue growth. Leading product marketing, product management, marketing, systems engineering, and operations organizations in both startup and public networking and security companies has shaped perspectives that have driven success- CEO and co-founder of Immediate Insight, led company formation, initial product delivery, revenue generation, and acquisition by Firemon LLC- Collaborated on creation and delivery of Immediate Insight search-centric IT and security data analytics system leveraging Elasticsearch for search and data storage- Architected go-to-market strategy and positioning, growing product revenue from less than $1M/quarter to over $100M/year- Successfully defined and drove worldwide solution-oriented marketing and selling strategies to increase marketing and selling effectiveness- Accomplished public speaker - Interop, Black Hat, RSA, Infosecurity Europe- Led 60+ person worldwide technical presales organization, carrying a $180M annual quota.Specialties- Team building and leadership- Go-to-market strategies and tactics- Product and market strategy development- Positioning and messaging- Selling strategies and tactics- Sales and channel enablement- Industry spokesman- Communications with customers and market makers
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