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Jeferson Altenhofen Ortiz
Chief Operating Officer Higher Education @Cogna Educação
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WORK HISTORY
Chief Operating Officer Higher Education @Cogna Educação
São Paulo, BR
EDUCATION
USP - Universidade de São Paulo
Post-Doctoral, Science
Universidade Estadual de Campinas
Master's Degree, Physics
Universidade Estadual de Campinas
Doctor of Philosophy (Ph.D.), Physics
Universidade Federal de Santa Maria
Bachelor's Degree, Physics
Fundação Dom Cabral
Master of Business Administration (M.B.A.), MBA Gestão de Negócios
Bartol Research Institute
Doctor of Philosophy (Ph.D.), Science
SKILLS
ABOUT JEFERSON ALTENHOFEN ORTIZ
COO (VP of Operations) at Cogna Educação, leading a large-scale higher-education network with 2,113+ sites (113 campus / partner centers) and ~23k employees across on-campus, online, and graduate programs. I run the end-to-end student experience and the growth/sales engine in one operating system: Customer Service (Backoffice & CRA Voice), Student Tutoring, and a Contact Center for Growth & Sales (Call Center & WhatsApp), plus the Sales organization for our Higher-Education business. I also oversee Singularidades, our premium operation.Operating model anchored in: network footprint & asset efficiency; performance governance and process excellence; financial discipline; and student journey outcomes (onboarding, retention, NPS). Results come from design for scale, data-driven decisions, and regulatory compliance (DTL), under a culture of “marginal gains”—1% better every day.Background: MBA, Fundação Dom Cabral; 23+ years in higher education—started as professor, advanced through campus and regional leadership to COO; board-facing and frequent analyst/investor briefings.
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