Jed Morley
Founder & CEO Brand Strategist @Backstory Branding
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WORK HISTORY
Founder & CEO Brand Strategist @Backstory Branding
Salt Lake City, UT, US
We work with leaders who want to 10X their brands and businesses. Building B2B brands that scale is our specialty, and we\'ve worked with some of the best: BambooHR, Consensus, Disruptive Advertising, Gabb, Grow, Havenpark Communities, Lucidchart, Property Management Inc.(PMI), SecurityMetrics, Tanner and Vasion. Using The Backstory Brand Wheel™ Framework helps to clarify your purpose, articulate your value, and codify your culture—driving alignment and accelerating growth for bigger impact and better exits.What We Do: Brand Strategy, Brand Positioning & Branding Messaging - Set your company apart. Brand Narrative – Create demand and define the criteria for success in your category. Messaging Frameworks – Communicate your unique value with clarity and consistency.SaaS & Tech: BambooHR, Claravine, Consensus, Ephesoft, Grow, Kinectify, Lucidchart, OneMeta Inc, SecurityMetrics, VasionFinancial Services: Afforda, Dakota Pacific, Do Right Insurance, FirstPurpose Wealth, Kinect Capital, Sally SPV, Swivel CRM, TAB Bank, Tanner LLC, Utah Power Credit Union (UPCU)HealthTech: 340B Direct, Banyan, BetterRX, Karius, KLAS Research, Smart ReportingReal Estate: DAI, Elevate Homescriptions, Havenpark Communities, Property Management Inc.(PMI), STACK Real EstateWant to get your story straight so you can scale? Take our complimentary brand assessment:
EDUCATION
Brigham Young University
B.A., Design, English Minor
Northwestern University
M.S., Integrated Marketing Communications
SKILLS
ABOUT JED MORLEY
Your product is powerful, but if your messaging isn’t clear, you’re leaving money on the table. At Backstory, we help SaaS companies ($10M-$50M ARR) stand out, resonate with the right customers, and accelerate growth—all by getting their story straight so they can scale.=: Clarify your purpose – Align your brand with what truly drives you. Articulate your value – Make your messaging compelling, concise, and conversion-driven. Codify your culture – Ensure everyone on your team lives up to your promise. We’ve worked with BambooHR, Consensus, Grow, Lucidchart, Vasion and dozens more, helping them cut through the noise with a clear, concise, consistent story at a company and audience level: We simplify complex ideas into messaging that converts. We create clarity that fuels growth, not just marketing fluff. We’ve helped startups and enterprises build brands that last.Is your messaging helping or hurting your growth? Let’s find out:
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