Jeannie Brown
Senior Manager, Marketing Operations @Silicon Valley Bank
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WORK HISTORY
Senior Manager, Marketing Operations @Silicon Valley Bank
Define and execute on long and short term operational strategies to deliver immediate value on projects, products, process optimizations, transformation, and training. • Manage a team responsible for leveraging strategic partnerships across marketing, sales, product, analytics, and sales enablement for the launch of strategic campaigns and newcapabilities for delivery of high profile initiatives while supporting multi-year goals.• Developed lead dashboard for leadership, providing lead insights on marketing attribution lead source, stage, velocity, conversion, and LTV in partnership with analytics.• Cross-functional leader partnering with go-to-market strategist, channel, analytics, CRM, and sales and product teams to launch strategic acquisition and cross-sell initiatives.• Guide executional teams to launch go-to-market strategic initiatives across digital channels such as email, web, paid social, and events.
EDUCATION
Santa Clara University
Bachelor of Science, Marketing
ABOUT JEANNIE BROWN
Global Digital Marketing Operations leader with over 13 years of experience in leading cross-functional teams in driving strategic marketing channel initiatives, lead management, automation and operational efficiency. Focus on strategic mindset in providing business insights, and ROI analysis tied to business impact. Proven expertise in leveraging marketing technologies to drive campaign efficiency, customer engagement, and revenue growth.Strong communication and leadership skills with a track record of fostering collaboration and continuous improvement through Agile methodologies and mentorship. Passionate about leveraging data to inform decision making, improve processes, and scale marketing operations. Adept at overseeing the execution of targeted personalized campaigns, ensuring data integrity and governance.
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