Esther Saidman
Head of Marketing Transformation @Silicon Valley Bank
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WORK HISTORY
Head of Marketing Transformation @Silicon Valley Bank
San Francisco, CA, US
As an independent champion for change, leading Marketing’s vision and transformation strategy towards achieving future state goals and building momentum for accelerating the path forward. Focus areas include- Delivering a fit for purpose marketing organization and an operating model that delivers marketing outcomes more efficiently - Building an operating plan to increase the value marketing delivers - Driving change, fostering a growth mindset, and building psychological safety - Establishing routines and rhythms that drive transformational progress
EDUCATION
Claremont McKenna College
Bachelor of Arts - BA, English
New Ventures West
Professional Coaching Certification program, Integral Coaching
University of California, Berkeley, Haas School of Business
MBA, Marketing
ABOUT ESTHER SAIDMAN
I\'m passionate about \"from-to\" journeys… and helping people, teams, and organizations get from where they are to where they want to be. By listening to understand and bringing a strategic, inclusive and pragmatic approach-I work with clients to get to the crux of any particular challenge and define solutions that make sense. People know me as a strategic problem solver, natural team builder, dot connector, and change agent–and for being able to reimagine what could be by unlocking what gets in the way. I\'ve successfully partnered with business leadership and teams to drive transformational change and material business outcomes at Fortune 500, midsized, and entrepreneurial companies as well as non-profit organizations. I look forward to working with you. AREAS OF EXPERTISE Coaching and Advisory: Helping people and teams navigate and move through change with resilience. High performing teaming. Transitions-finding your \"next\". Job search coaching. Work/life balance. Transformational Strategy and Leadership: Thought partnership, strategy, organizational design, change management, and team development. Marketing/Operations/Business Excellence: Marketing functions, Client experience, Operating plans, prioritization, operational scale, global/offshore function development, measurement, governance, risk management, project initiative leadership, process STRENGTHS: Activator, Achiever, Learner, Communication, Restorative
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