Jeanne M.
Communications Manager @Fitness Connection USA
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WORK HISTORY
Communications Manager @Fitness Connection USA
Carrollton, TX, US
Spearhead social media strategies to engage the online community, decreasing negative commentary and amplifying positivity.*Identify and manage brand ambassadors to enhance content generation and engagement on Facebook and Instagram.*Monitor news alerts, blogs, and review sites for brand mentions, coordinating timely responses.*Ensure accuracy of brand information across social media, websites, search engines, and location pages.*Manage member communications for policy changes, facility closures, and company announcements via multiple channels.*Design and deploy internal communications, maintaining consistent and compelling content on the company intranet.*Develop strategies for team member engagement and recognition.*Craft member experience scripting and assist in teammate training.*Prepare team members for press exposure and manage external press releases.*Actively update crisis management plans and serve as primary communications contact during crises.*Handle all updates and page creations on the company website, including SEO management.*Write the monthly blog and single-handedly manage the company’s LinkedIn profile.*Handle all press releases and work with agencies for content creation.*Participate in professional photoshoots and oversee the production of over twenty sponsored television segments, including the premier segment, Fitlanta, in Atlanta, GA.
EDUCATION
Texas Tech University
Master of Arts - MA, Communication and Media Studies
The University of Texas at Dallas
Bachelor of Arts - BA, Literature
Collin College
Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies
Duncanville High School
High School Diploma
Texas State Technical College
Associate's degree, Biomedical Technology/Technician
ABOUT JEANNE M.
With over 10 years of experience in communications and marketing, I am passionate about creating and delivering engaging and impactful content for diverse audiences and platforms. I have a Master of Arts in Communication and Media Studies, a Bachelor of Arts in Literature, and an Associate\'s degree in Biomedical Technology/Technician. I am also a prolific and successful novelist, with 13 published books under my belt.Currently, I work as a Communications Manager at Fitness Connection USA, where I manage internal and external communications, media relations, and social media strategy for a leading fitness and wellness company. I am skilled in using various digital tools and platforms, such as CRM systems, SEO/SEM, email marketing campaigns, and web and print content, to optimize and enhance the reach and visibility of my communications. I am also an effective public speaker and project manager who can work with diverse teams and stakeholders to achieve the best outcomes.
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