Jean-Franck Badalian
Head of Global Marketing @Sideme
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WORK HISTORY
Head of Global Marketing @Sideme
Levallois-Perret, FR
Define the stratatrgic master plan and product vision for the 5 brands of the Company Create and prioritize the product roadmap and innovation pipeline.Lead the definition and deployment of all brands identitiesBuild and implement the communication and PR policy
EDUCATION
University of California, Los Angeles
MBA
ABOUT JEAN-FRANCK BADALIAN
I am a Strategic and Hands-on business leader, with proven adaptability to diverse environments.(B2C & B2B, mature and developing markets, global and local positions) Demonstrated track record of developing and managing projects, businesses and teams in highly matrix organizations & international environment. Skilled in Leadership, Industrial footprints,Consumer Marketing, Consumer & Customer Insight, Business Planning, with full accountability for-Pan-European Go-to market strategy (Brand/Product Marketing and Channel strategy)-Category P&L management of European subsidiaries (France, Spain, Italy, Benelux, UK, Germany, Poland) My personal behaviors to achieve the performance, rely on a simple moto \"presence, patience, pertinence, perseverance and shared passion\". I highly value team work and development, with strong ethic, respectful and humility values.# Asia #Synergies #sourcing #Retail #Household appliances #Strategic business plan #BtoB #BtoC #international environnent #Business Development Specialist #Pan european product launch #brand positioning #customer focus #strategic mindset with tactical know how #leadership #team engagement #process optimization #profitability #P&L accountability #business turnaround
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