Johnny Hohenstein

Marketing Technology Manager @Maaco Corporation

Charlotte, NC, US

At Maaco, I lead marketing technology initiatives that improve franchisee and customer experiences, streamline operations, and drive adoption of our digital tools. My work focuses on Agile transformation, customer journey optimization, and platform improvements that balance immediate user needs with long-term system growth.Highlights- Spearheading Agile adoption for marketing pods, building sprint workflows, prioritization frameworks, and collaboration habits to manage a high volume of requests without burnout in our \"Ways of Working\" Task Force- Translate business needs into technical requirements and bridge technical complexity into clear, actionable plans for cross-functional partners- Drive user adoption of marketing technologies by creating training, resources, and best-practice frameworks for franchisees and internal teams- Designed and currently managing a phased roadmap to clean up and enhance Pulse, Maaco’s custom lead management tool—balancing franchisee pain points with long-term architecture upgrades- Facilitated customer journey workshops to identify opportunities to improve lead conversion and shop-level customer experiences across the franchise network- Serve as a key stakeholder for new feature development, UX enhancements, and integrations that streamlined processes and improved usability- Project managed a corporate website refresh to align digital presence with updated brand and media assets.

Belmont Abbey College

Bachelor of Arts (BA), Psychology

Northeastern University

Master of Education (M.Ed.), Higher Education/Higher Education Administration