Jazmin Jones
Sr Manager, Digital Consumer Experiences @The Coca-Cola Company
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WORK HISTORY
Sr Manager, Digital Consumer Experiences @The Coca-Cola Company
Atlanta, GA, US
Product Lead for +one by Coca-Cola, the company\'s flagship consumer loyalty app; own end-to-end product strategy, roadmap, and cross-functional execution across internal teams, agencies, and stakeholders.•Co-led development and launch of the +one app (iOS and Android), driving innovation and collaboration across Martech, Legal, QA, and Design.•Led North American brand site consolidation, migrating Coca-Cola websites in Canada and the U.S. into a unified experience. Oversaw site architecture, content strategy, and prioritized features with stakeholders.•Serve as the primary business liaison to Martech for enhancements and support across web properties and digital tools.•Manage a $22MM DME budget; negotiate vendor contracts, manage POs, and ensure alignment with strategic goals.•Guide agency partners to develop consumer-first digital experiences and bold activations to drive business results, optimize efficiencies with an agile mindset focused on timely delivery and within budget.• Deliver memorable digital experiences to consumers through owned channels (websites, applications, etc.), building long-term relationships with our consumers that ultimately lead to digital transactions.• Leverage digital owned platforms on an OU level through an integrated partnership with category teams (brand and content), end-to-end connections, Global Platform Services and Global Digital Experiences.
EDUCATION
Valdosta State University
Bachelor of Fine Arts - BFA, Speech Communication and Rhetoric
Valdosta State University
B.F.A, Speech Communication; Public Relations - 2006
SKILLS
ABOUT JAZMIN JONES
Strategic digital leader with 15+ years of experience in product management, digital marketing, and consumer experience across global brands. Proven success leading cross-functional teams to deliver innovative digital products, optimize content strategy, and drive marketing technology transformations. Adept at managing multi-million-dollar budgets, overseeing platform and app development, and leveraging AI and Martech tools to elevate consumer engagement. Currently the Product Lead for +one by Coca-Cola, leading the app’s development and roadmap across iOS and Android.
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