Jayson Weston

WORK HISTORY

EDUCATION

SKILLS

ABOUT JAYSON WESTON

I’m a confident, energetic, curious and action-orientated senior Marketing Director who enjoysworking in fast-paced and competitive environments – with sales development at the core. I’veworked in all the marketing disciplines and been regularly promoted in demanding meritocracies.Never one to take a back seat, I thrive leading and developing teams to work towards challenging andcommon goals. I’m looking for something big to chew on. It needs to have a wide span of control andinclude complex elements that will motivate my inquisitive and active nature.SKILLS AND EXPERIENCE- Marketing in all its forms – Brand, PR, Comms, Digital, Social, Events, Research, Product, Trade & Category- Strategy - Strategic Project Management and Marketing for driving the Business in the right direction through data driven insights & execution - Product and Service Development – For a competitive edge and to enhance margins- Events, Experiential, Conferences and Incentives- Team Leadership – Always developing teams for better performance and staff retention- Stakeholder Engagement and Communication – Making sure everybody is pointing the same way- Goal Orientated – Managing projects to deadlines in competitive environments- B2C and B2B – Understanding the customer and managing the routes to marketRECENT CAREER HIGHLIGHTS- WHIRLPOOL CORP – 24% increase in product visibility Online on Customers Digital Channels through a new Retailer Engagement Team- WHIRLPOOL CORP – Developed 1-min online “WOW” videos linked to Online Products – increasing click-through by 27%- INDESIT CO – Competitive negotiation & activation of sponsorship of Arsenal, PSG and AC Milan- WHIRLPOOL CORP – Developed retailer online training programme – 4.5% sales inc on L-F-L basis- HOTPOINT – Conceived & Activated Jamie Oliver brand campaign against food waste (Love Food, Hate Waste)- WHIRLPOOL CORP – Organised Mega-Conference & Product Launch for 2,500 in Spain that returned unprecedented ROIEXTRACT FROM MY PSYCHOMETRIC“Cuts to the chase, Organised, Long-range planner, Gets on with it, Stimulating, Conceptual,Confronts, Energetic, Completes, Visionary, Controls, The Leader.”