Jay Naylor
Group Marketing Director @Superbia Group
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WORK HISTORY
Group Marketing Director @Superbia Group
Leicester, GB
Superbia brings together high-quality financial planning, investment management and adviser support services to deliver better outcomes for clients, advisers and communities. Through our portfolio of brands, we provide holistic financial advice, discretionary portfolio management, and technology-enabled client servicing, alongside specialist support for advisers and advice businesses.A key part of our growth strategy is the acquisition and integration of financial planning firms. We partner with business owners seeking succession or scale, providing a long-term home that preserves client relationships, supports advisers, and enhances operational resilience in an increasingly regulated environment.Our vertically integrated model includes:* Financial planning & wealth advice – helping individuals, families and business owners plan, grow and protect their wealth* Discretionary fund management & investment research – delivering disciplined portfolio management and evidence-based investment solutions* Advice business succession & M&A – supporting advisers through retirement, exit or growth, while ensuring continuity of care for clients* Technology & client servicing – enhancing the client experience through digital tools and operational excellence* Community & social impact initiatives – reflecting our B Corp commitment to responsible business and positive societal impactMy role focuses on strengthening brand equity, accelerating organic growth, supporting acquisition integration, and positioning Superbia as a trusted, client-first consolidator in a rapidly evolving advice market.
EDUCATION
CIM | The Chartered Institute of Marketing
Bachelor's Degree, Certificate in Professional Marketing
Sutton Coldfield College
Associate's Degree, Design & Marketing
CIM | The Chartered Institute of Marketing
Master's Degree, Professional Diploma in Marketing
SKILLS
ABOUT JAY NAYLOR
An experienced and commercially focused marketing leader operating at the intersection of brand, growth and strategic change within financial services.As Group Marketing Director at Superbia Group, I help shape how we grow — strengthening our brands, accelerating organic growth, and supporting the acquisition and integration of financial planning firms to build a client-first, future-ready advice business.I am passionate about making financial services more human, more accessible and more impactful. That means creating propositions that genuinely improve people’s lives, building trusted brands that clients and advisers feel proud to belong to, and ensuring commercial growth is achieved with integrity and long-term value creation in mind.I work across the organisation to connect narrative, strategy and execution — helping translate ambition into practical plans that drive growth, strengthen culture and deliver exceptional client outcomes.My experience spans brand strategy, digital growth, acquisition integration, client experience, proposition development, communications and cultural engagement. I am particularly focused on using insight, segmentation and data to drive sustainable growth and create meaningful client relationships.I’ve spent my career in financial services, working with leadership teams to scale advice businesses, navigate regulatory complexity, and position firms for long-term success — including M&A integration, brand transformation and growth strategy in VC, PLC and PE-backed environments.
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