Jaylene Houde
Trade Marketing Manager - Ontario & Atlantic Canada @Sleeman Breweries Ltd.
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WORK HISTORY
Trade Marketing Manager - Ontario & Atlantic Canada @Sleeman Breweries Ltd.
Guelph, ON, CA
EDUCATION
Wilfrid Laurier University
BA, English, Medieval Studies, Psychology
University of Illinois Urbana-Champaign
Digital Marketing Specialization
University of Toronto
Public Relations Certificate, Public Relations and Publicity
ABOUT JAYLENE HOUDE
Experienced Public Relations and Marketing Manager with a demonstrated history of working in the luxury goods industry. Skilled in Public Relations, Event Management, Media Relations, Management, and Leadership. Strong media and communication professional.• Managed the organization and execution of large-scale events, including trade shows, conferences, sales meetings, consumer events, PR and internal company events, including scope, timeline and budget. Developed and managed large event expense statements and budgets.• Built rapport and supported relationships with local venues, organizations, and customers.• Collaborated with the team on the development and implementation of communications and marketing campaigns, plans and strategies.• Created content for press releases, byline articles, and keynote presentations, coordinating all PR activities, and monitored, analyzed, and communicated results on a consistent basis.
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