Jayant Arora
Deputy Manager Marketing @Tata International Vehicle Applications Pvt.Ltd
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WORK HISTORY
Deputy Manager Marketing @Tata International Vehicle Applications Pvt.Ltd
Pune, IN
In this role, I balance strategy and execution — helping TIVA grow its brand while supporting big-picture initiatives alongside the CEO.I’ve designed and executed digital campaigns that not only strengthened TIVA’s brand presence but also brought in 25% more qualified leads in just one year.I took ownership of communications for TIVA’s Vehicle Scrapping Facility (ReWiRe) — a project close to my heart because it contributes to India’s shift toward a greener, circular economy.My curiosity for markets led me to dig deep into competitor research, which opened the door to two new B2B partnerships in FY25.Beyond marketing, I act as a bridge between the CEO’s office and teams across sales, R&D, and operations — making sure strategies turn into action on the ground.I’ve reimagined our social media storytelling, growing engagement by 40% on LinkedIn and helping TIVA’s voice resonate better with customers and stakeholders.Collaborating on new trailer launches, I worked with teams to shape campaigns that highlight innovation in lightweight, LNG- and EV-friendly designs.I also enjoy creating thought-leadership content on sustainability, ESG, and carbon credits — showcasing how TIVA is building not just trailers, but a responsible future.Developing and executing marketing strategies to drive brand awareness and lead generation.Conducting market research and competitor analysis to make changes in campaigns and strategies.Managing social media, content creation, and digital marketing campaigns to boost engagement and visibility.Collaborating with cross-functional teams to align marketing efforts with overall business goals.Analyzing campaign performance metrics and making data-driven recommendations for optimization.
EDUCATION
Amity University
Bachelor of Technology (B.Tech.)
IMI Delhi
PGDM (18 Months)
Panasonic Career Ex
Digital Marketere
ABOUT JAYANT ARORA
Accomplished and data-driven Marketing & Business Development leader with 7+ years of experience steering growth in B2B, Automotive, and Digital Agency sectors. My focus is on leveraging strategic planning, digital transformation, and executive-level data analysis to deliver measurable commercial results.Key Career Highlights:Growth & Revenue: Achieved 15% growth in inbound leads for TIVA Trailers & RVSF by spearheading digital marketing and SEO strategies. Successfully managed and secured government and private tenders worth ₹8.5 Crore.Operational Efficiency: Reduced the lead generation cost (CPL) from ₹450 to ₹80-120 for the Vehicle Scrapping Business (RVSF).Strategic Client Management: Managed a portfolio of 15+ clients (including Dalmia Cement and Mankind Prega News), driving ₹4 Crore in annual revenue through impactful business pitches and cross-selling.Team & Leadership: Led a client servicing team of 10 members at a digital agency, optimizing workflows and ensuring project delivery for up to 15 clients concurrently.I am passionate about building owned media assets, EPR Execution, and finding innovative solutions for material circularity projects within the industry.Open to exploring leadership roles focused on Strategic Marketing, Growth, and Key Account Management, where I can translate complex data into market-leading strategy.Let\'s Connect: Please reach out via LinkedIn DM or at j••••••••@gmail.com.
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