Jayakrishnaa Parthasarathy
Senior Manager @Capgemini
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WORK HISTORY
Senior Manager @Capgemini
London, GB
Creating data model by considering the data sources across the client side and draw a ETL diagram that would be converted as enterprise data model. • Configuring native connector for the batch and near real time data integration and customized integration for the unavailable sources using external data pipelines connections. • Coordinating with technical resource to ensure the other activity from projects are aligned and getting delivered as expected. • Worked on collecting and unifies first-party customer data from multiple sources to build a single, coherent, complete view of each customer. • Supported web analytics, content optimization, product recommendation using prebuilt AI algorithm of target. Contribute to digital analytics strategy, developing and communicating best practices for digital metrics and delivering initiatives that maximize performance. • Supported variety of settings in customer data platform to build systems that collect, manage, and convert raw data into usable information for data scientists and business analysts to interpret under the customer data hub. • Design and develop the data modeling which adhere with multiple solution and source to ingest data into AEP data lake. • Understanding the deployment of advertising/marketing pixels, beacons, JavaScript, AEP Web SDK through tag management systems and implementing the same aligned with AEP platform for real time CDP. • Develop business logic to enable the creation of audience segments, automated email journeys and personalization in support of Consumer Marketing campaigns. • Controls the scope of projects, ensuring that rigorous change control is exercised as part of project delivery activity.
EDUCATION
Birla Institute of Technology and Science, Pilani
M.Tech, Computer Software Engineering
ABOUT JAYAKRISHNAA PARTHASARATHY
Digital Analytics and CDP Expert with over 12+ years of marketing experience in the fast-paced digital space. Experience spans across different verticals in managing Digital analytics initiatives and developing data driven marketing solutions & strategies. Experience in successfully managing teams, worked in banking sector domain and influencing multi-million dollars sales with many Fortune 500 companies across the globe. • Extensively worked with Product team, Stakeholders, Web site developers, Business Manager, Agencies, and Region Head to ensure the product is delivery the right approach to focus on the business needs data. • coordinate internal and external resources, ensuring projects remain within scope, schedule, and defined budgets, in collaboration with project staff from various functional departments • Worked as a project manager role in multiple domains and ensuring that the project scope is possible to achieve within the frame of allocated resources and agreed time frame • Determine likely outcomes by detecting tendencies in descriptive and diagnostic analyses using the certain product across the digital analytics. • Demonstrating and front ending the significance of business data in the context of regional trends that affect both their organization and industry. • Extensively trained and working on the digital analytics and customer data platform tool. • Supporting CoE team on working with RFP\'s RFI\'s and pitch for the new business on digital analytics & CDP areas. • Worked on CDP and Analytics tools as an senior architect to build the landscpae for the business and execute the same. • Educate and Interconnect with stakeholder, agencies and business partners on customer data analytics using adobe analytics and Power BI, helping them in data driven approach. • Making strategies for the digital analytics tool and check out the performance by creating the dashboard and pulling out the report from respective tools. • Collaborating with business at various organization levels to present business insights and recommendations for technology-driven approach for business growth. • Working on principles of Agile Methodology and Design Thinking. Developing approaches for effective data analysis and reporting. Selecting, Configuring, and Implementing analytics solutions.
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