Jayachandran Kuppusamy
Chief Marketing Officer @Kaleidoscope Consulting
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WORK HISTORY
Chief Marketing Officer @Kaleidoscope Consulting
Chennai, IN
Defined GTM strategy for 4 B2B SaaS platforms in healthcare and OTT verticals, achieving 35% YoY revenue growth and 87% on-time roadmap deliveryCrafted ICPs and buyer personas to inform messaging, driving 28% demo conversion rate from 350+ qualified leadsCreated sales enablement content (pitch decks, battle cards, feature one-pagers), improving sales team win rates by 22%Led growth marketing campaigns across Meta and email, generating a 6% reply rate and 2,500+ leads for Aastratech and VGTSAdvised GTM launch of Shortfundly OTT, onboarding 100+ creators and activating 3+ festival partnershipsAuthored 7+ BRDs to align cross-functional teams and ensure roadmap clarityIncreased community engagement and retention through targeted onboarding and content-led user journeysLed website revamps for 3+ clients with optimized UI/UX flows and conversion-optimized copy, resulting in 40% increase in engagement and 25% uplift in lead inquiries aligned with GTM and SEO best practicesClients: VGTS Tech, Aastratech, Shortfundly OTT,
ABOUT JAYACHANDRAN KUPPUSAMY
As the Fractional CMO at Kaleidoscope Marketing Consultancy, I work with startups and…
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