Javier Arias
Global Director Membership Partnerships @adidas
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WORK HISTORY
Global Director Membership Partnerships @adidas
Herzogenaurach, DE
Leading the global partnership strategy for the Membership Program with a dual focus on member acquisition and engagement. Responsible for identifying, negotiating, and activating strategic partnerships that deliver high-value rewards aligned with adidas’ brand and value proposition, driving both growth and retention.In the past years, successfully launched global collaborations with top-tier brands across key verticals including Running, Cycling, Gaming, Football, Nutrition, and Training. These partnerships have expanded our reach to new audiences, strengthened engagement through reward redemption, and generated incremental net sales for adidas.
EDUCATION
Universidad Adolfo Ibáñez
Magister en Ingenieria de Negocios
Universidad Adolfo Ibáñez
Ingeniero Civil Industrial
SKILLS
ABOUT JAVIER ARIAS
With over three years as Global Director of Membership Partnerships at adidas, I lead the global partnership strategy to drive member acquisition and engagement. My focus is on identifying, negotiating, and activating strategic collaborations across diverse verticals such as Running, Cycling, Gaming, Football, Nutrition, and Training, aligning with adidas’ brand values and growth objectives. My work has enhanced member engagement through high-value rewards, expanded audience reach, and contributed to incremental net sales. I bring expertise in business strategy, team leadership, and a passion for fostering impactful partnerships that deliver mutual value to organizations and their members.
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