Jason Haberman
Senior Growth Marketing Manager @Daily Harvest
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WORK HISTORY
Senior Growth Marketing Manager @Daily Harvest
New York, NY, US
Served as the primary cross-functional connective tissue among senior leadership and stakeholders, translating performance data into strategic recommendations that shaped company-wide growth priorities. Owned end-to-end paid acquisition strategy across a $10M annual budget spanning Meta, Google Ads, TikTok, CTV, and affiliate/influencer. Led creative and offer testing programs, building frameworks linking discount depth, CAC, and LTV. Managed the full vendor lifecycle for embedded specialists and agency partners pre- and post-Chobani acquisition. Played a central role in transitioning the brand from subscription-only to subscription-optional, partnering cross-functionally with C-suite and engineering leadership.
EDUCATION
Brandeis University
Bachelor of Arts - BA, Psychology
ABOUT JASON HABERMAN
Cross-functional operator and growth marketing leader with 8+ years driving acquisition and media strategy at Disney, HelloFresh, and Daily Harvest. Track record managing budgets up to 9 figures annually, leading direct reports and vendor ecosystems, and serving as a force multiplier for executive leadership through cross-functional alignment and data-driven decision making.
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