Jason Pierce
Principal @The Marketing Science Department
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WORK HISTORY
Principal @The Marketing Science Department
Denver, CO, US
Increased then maintained 70%+ direct booking percentage along with a 95% experience occupancy rate for a Hospitality client• Built movie classification AI for an entertainment recommender system using OpenAI ChatGPT API• Created MetricsGeeks.com, an AI Analytics tool that delivers on-demand and scheduled insights using AI• Lead clients reviewing custom Looker Studio dashboards to optimize marketing campaigns and Shopify implementation; key results include a $7+ ROAS across all media • Oversee the implementation, testing, and insight gathering process for 6 advertising agencies and their high-profile clients, including Factory Design Labs, Peter Mayer Advertising, Karsh and Hagan, Audi of America, The North Face, Zatarain’s, Bayer Animal Health and others• Built a data processing platform on Google Cloud Platform using PubSub streams, Cloud Functions, and Cloud SQL that ingested data from multiple marketing tools and achieved a peak throughput of million events in a single day• Developed a Media Mix Model for Piccadilly Cafeteria, placing media across a variety of channels and in similar patterns across 11 Designated Market Areas (DMA), evaluating findings to determine the correct combination of media channels for each DMA creating $2 million of revenue increase with the same media spend
EDUCATION
University of Denver
BSBA
University of Denver - Daniels College of Business
MSIT
University of Denver
BFA
University of Denver - Daniels College of Business
MBA
SKILLS
ABOUT JASON PIERCE
I help boutique hotels and resorts transform their digital presence into a Luxury Booking…
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