Jason Nichols
Sr Director of Marketing @Pavilion Payments
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WORK HISTORY
Sr Director of Marketing @Pavilion Payments
US
EDUCATION
National Academy of Sports Medicine (NASM)
Performance Enhancement Specialist, Sports Performance Training
PROSCI
Certification in Change Management
Six Sigma Academy Amsterdam
Lean Six Sigma White Belt and Yellow Belt, Lean Managment
PennWest California
Masters of Science, Health Promotion and Exercise Science
Davenport University
Bachelor of Applied Science (BASc), Marketing
Six Sigma Academy Amsterdam
Lean Management, Lean Management
ABOUT JASON NICHOLS
Summary - 12+ years B2C marketing in the US market with customer retention marketing & CRM in real money iGaming and casino gaming - Full ownership of lifecycle & retention marketing programs including the customer journey, promotions, creative, segmentation, email, and loyalty- Lead Marketing Operations teams from three to 19 marketing professionals with end-to-end ownership of campaign execution. Change Management & Lean Management certified - Lead cross-functional teams accomplishing key marketing and business initiatives- Data driven leader with experience using Tableau, Microstrategy, and Looker BI tools with a strong acumen in Microsoft Excel- CRM Platforms: I have experience using IBM Decision Manager, Airship, Segment, Leanplum, Braze, and other proprietary applications to execute marketing campaigns- Product marketing elevating customer awareness of brands and products - Product strategy evaluating product performance, recommending a strategic roadmap, managing vendor relationships
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