Jason Ibarra
Principal Marketing Consultant @Lgg Media
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WORK HISTORY
Principal Marketing Consultant @Lgg Media
Ottawa, ON, CA
Led performance-based marketing strategy for DTC, lead-gen, and service-based brands across the U.S. Designed full-funnel systems integrating Meta, Google, and YouTube Ads with HYROS attribution and Looker Studio dashboards. Directed creative testing frameworks, ad copy optimization, and conversion-rate experiments to achieve measurable ROI gains. Oversaw client growth strategy, agency partnerships, and analytics training.Key projects include: Implemented data feedback loops that eliminated bot traffic and improved platform learning accuracy. Developed equity-based performance models aligning client profit with marketing execution. Produced AI-driven video ad workflows, merging creative iteration and analytics insight.
EDUCATION
UCF Department of Mechanical and Aerospace Engineering
Mechanical Engineering Related Technologies/Technicians
SKILLS
ABOUT JASON IBARRA
I’m a fractional CMO and operator who partners with founders to build strong foundations, fix what’s broken, and scale what works. Today, I consult with companies ready to move beyond hustle-driven growth and into disciplined, sustainable scale.I start by aligning leadership around what matters—tightening positioning, dialing in offers, building systems, and clarifying metrics. Once the foundation is solid, I shift from retainer to performance-based compensation, with the ultimate goal of earning equity in the businesses I help grow.Over the past two decades, I’ve led and scaled integrated marketing teams, launched brands, and helped companies punch above their weight across paid media, lifecycle marketing, brand, and operations. I cut my teeth building Exults, a Florida-based digital agency, where I worked with brands like Kaplan Education, Sun International Hotels, and the University of Miami.Outside of business, I’m a South Florida native with a love for boating, scuba diving, and spearfishing—activities that mirror my mindset: dive deep, stay focused, and chase the goal.
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