Jason Rowelsky
Principal Marketing Manager @Intuit
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WORK HISTORY
Principal Marketing Manager @Intuit
San Diego, CA, US
Leading the TurboTax Paid Search program with seven figure budgets to deliver robust revenue and customer growth (double digit) through tight efficiency targets, while also optimizing for non-last click business opportunities to drive overall business growth.• Acting as a cross-channel lead for Generative AI tools for marketing initiatives to increase velocity. Identified dozens of opportunities for Generative AI integrations into existing marketing processes.• Leading cross-channel marketing initiatives for TurboTax Live Assisted and TurboTax Full Service and other newly developed products. Drove cross-team synergies to support strategic initiatives to drive long term product growth.• Collaborating with cross-functional teams across advertising, analytics, legal, product, and Marketing Technology to drive both customer value and company value.• Managed the partnership with the marketing agency of record to deliver dozens of winning landing page experiences, conversion optimization tests, and optimization capabilities annually, as well as • Implemented and developed marketing technology initiatives including conversion tracking, A/B testing optimization, and new technology adoption (AMP), developing LTV optimization strategies, and partnering with marketing analytics teams to identify and create insights on campaigns.• Drove the campaign landing page development and optimization program for Paid Search, the Referral program, Programmatic marketing, Affiliate marketing teams, and more.
EDUCATION
California State University, Northridge
BS, Management
UCLA Anderson School of Management
Executive MBA
SKILLS
ABOUT JASON ROWELSKY
A marketing leader with 10+ years of experiences in a wide range of digital marketing channels, including SEM, SEO, Display, Paid Social, Affiliate, e-Mail, and On-Site Experimentation/Optimization for large consumer B2C brands (NBCUniversal, Fandango, and Intuit).I\'ve led cross-functional teams to drive revenue and growth, while providing customer value with robust reporting and testing capabilities.
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