Jason Nightingale
Head of Marketing @Polypipe
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WORK HISTORY
Head of Marketing @Polypipe
Doncaster, GB
A pivotal member of the Senior Leadership Team, reporting directly to the Managing Director, responsible for defining and executing the overall marketing strategy to drive business growth and market leadership within the sustainable building solutions sector.Key Achievements & Responsibilities:Strategic Digital Transformation: Led the business process optimisation (BPO) for the successful implementation of Salesforce across the Sustainable Building Solutions division of Genuit Group, significantly enhancing CRM capabilities and sales alignment.Website Design & Launch: Spearheaded the design, development, and successful implementation of a new, comprehensive Polypipe-wide website, improving digital presence and customer engagement.Market-Leading Product Launches: Orchestrated the highly successful launch of \"PolySoil,\" establishing it as a market-leading soil system, and \"PolyPlumb Enhanced,\" a new push-fit plumbing system, driving significant sales growth across both specification and over-the-counter channels.Revenue Growth & Market Expansion: Developed a tiered range of value solutions for the RMI (Repair, Maintenance, and Improvement) over-the-counter market, expanding product reach and revenue streams.Operational Efficiency & Cost Reduction: Implemented continuous improvement (CI) initiatives within the marketing department, resulting in a 40% reduction in external marketing spend while simultaneously increasing in-house expertise and capability.Strategic Contribution: Provided critical marketing insights and strategic direction as a key member of the Senior Leadership Team, contributing to overall business planning and decision-making.
EDUCATION
Sheffield Hallam University
Bachelor of Arts (BA), Business and Marketing
SKILLS
ABOUT JASON NIGHTINGALE
As a highly accomplished and results-driven marketing leader with over 15 years of progressive experience, I specialise in developing and executing comprehensive marketing strategies that drive significant revenue growth, enhance brand presence, and optimise operational efficiency. My career has culminated in a Head of Marketing role within the dynamic construction sector, where I\'ve consistently delivered impactful digital and channel transformation.I thrive in fast-paced, complex environments, adept at leading high-performing teams, fostering strategic partnerships, and leveraging data-driven insights to achieve ambitious commercial objectives. My strategic thinking and proven track record enable me to influence stakeholders at all levels, ensuring marketing initiatives are fully aligned with broader business goals.My core expertise includes:Strategic Marketing Leadership: Developing and implementing overarching marketing strategies aligned with business objectives.P&L Management & Budget Optimisation: Proven ability to manage substantial marketing budgets and deliver significant cost efficiencies.Digital Transformation & CRM Implementation: Leading large-scale digital projects, including website development and CRM integration.Product Launch & Market Penetration: Successfully bringing new, market-leading products to market and driving sales growth.Channel Marketing & Partner Engagement: Building robust commercial relationships and developing effective channel strategies.Team Leadership & Capability Building: Mentoring and developing in-house marketing expertise and fostering high-performing teams.Stakeholder Management & Influence: Engaging and influencing senior stakeholders across all business functions.Commercial Acumen & Data-Driven Decision Making: Identifying growth opportunities and making informed decisions based on market insights.Operational Efficiency & Continuous Improvement: Streamlining marketing processes and reducing external expenditure.I am passionate about driving innovation and delivering tangible results that contribute directly to the bottom line. Let\'s connect to explore how my strategic marketing leadership can benefit your organisation.
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